At this company, I work as a project leader in the digital branding section. I handle two brands in the healthcare category: Collatime and Fyberfyt. The tasks I carry out are researching trends, markets, and competitors to create campaigns for both brands. I also created a social media strategy and then created an editorial plan and content brief to be executed with my team. I am also the one who communicates with other brands if there is a collaboration that we want to carry out. Apart from that, I also communicate with KOLs, starting from listings to reporting content performance from KOLs.